| Resources: Media Relations
Follow-up to Media Matters: Getting Your Message Out, November 28, 2006
QUICK TIPS FROM MEDIA MATTERS PANELISTS
How to Sell and Defend [your Issue] , Lionel Lumb. Media Trainer, click here
Prep Sheet for Interviews for Print, Radio & TV, Lionel Lumb. Media Trainer, click here
Interview Tips “Think it Through” , Lionel Lumb. Media Trainer, click here
Preparing for and Executing Your Media Outreach Plan , Joshua Greenberg, Professor at Carleton’s Department of Journalism and Communications, click here
Media Publicity and the Voluntary Sector (PPT Slides 2004), Joshua Greenberg. http://www.nvsn.org/english/symp_proceed/greenberg_walters.ppt#5
Medianet Central : where one can build, create and tweak media lists of all kinds. There is a virtual demonstration on the web site to give an idea of its range and scope of data. There is an annual fee for this service, which is offered by Canada NewsWire.
http://www.medianetcentral.ca
Sample News Releases:
Crisis Communication Guide & Toolkit : resource kit developed by the National Education Association, produced after the Columbine high school shootings. It is extremely well done. www.nea.org/crisis.
Report Card on Homelessness in Ottawa . Feb. 2006.
http://www.endhomelessnessottawa.ca/homelessness/report.cfm
MEDIA TIPS AND TOOLS FROM OTHER ORGANIZATIONS:
Community Services and Newfoundland and Labrador , Media Room: CSC offers guidelines for writing a media release and a PSA as well as quick tips for writing a media release and for being interviewed by the media.
< http://www.envision.ca/templates/news.asp?ID=69>
Communications Toolkit
This is a free comprehensive resource guide offering practical
information in virtually every area of communications—from
how to develop and budget a communications plan to what tools
you need to help raise awareness and funds.
http://www.causecommunications.org/spotlight-council-award.php
Communications Consortium, Media Center. D.C.
These links are a quick reference guide to writing Op-Eds, Editorials and getting them covered in mass media outlets. There are also useful resources for organizations wanting to evaluate and improve their media strategies (media analyses, communications audits, and more).
http://www.ccmc.org/oped.htm
http://www.buildinitiative.org/communications/Low-Budget_Communications/oped.htm
http://www.ccmc.org/evaluation.htm
TOTAL Non Profit Resources
A great website for hands-on tips on every possible topic imaginable relating to media relations for non-profits. It is designed to assist both staff and volunteers working for small to medium-sized voluntary sector organizations in accessing the resources they require to effectively manage their organizations. This site is d efinitely worth checking out: http://resources.tnpr.ca/fmiportal.asp?WCI=ViewCategory&WCE=5&x
http://www.tnpr.ca/html/static_shtml/home.shtml
GW Associates , a public interest media firm specializing in work with public interest groups and international advocacy organizations. The tips on the right-hand side of the page are particularly helpful.
http://www.peterwirth.net/articles/nonprofits.html
About magazine. The New York Times
Top 10 Tips for Local Media Relations
http://nonprofit.about.com/od/nonprofitpromotion/tp/localmedia.htm
How to Write a Great Press Release: A Sample Press Release Template http://nonprofit.about.com/gi/dynamic/offsite.htm?zi=1/XJ&sdn=nonprofit&zu=http%3A%2F%2Fwww.publicityinsider.com%2Frelease.asp
Carleton University, Department of University Communications/Media Relations has a number of resources to help with media relations. Resources and downloads can be found at: http://www.carleton.ca/duc/media/index.html.
|
